I worked with Kaldor design agency to create a series of illustrations and animations as part of a brand awareness campaign for Sheridan College playing with the subversive messaging "You can't change the world" and "you won't get far" in order to draw attention in and learn more about how Sheridan's degree programs can help you get past this negative stigma. 

The illustrated ads are shown across Ontario on Bus shelters, subways, buses, billboards as well as having the animations played on digital billboards, played during coming attraction trailers in Cineplex movie theaters, youtube ads and other forms of print and digital media.